As climate consciousness grows and urban environments become more demanding, the role of smart, efficient air conditioning becomes increasingly critical. In this context, Gree Electric's entry into Singapore marks more than just a new market presence, it signals a thoughtful step toward shaping the future of cooling in Southeast Asia and beyond. With the official establishment of Gree Airconditioning Singapore Pte Ltd, Gree strengthens its commitment to innovation, sustainability, and customer-centric solutions aligned closely with Singapore's rigorous standards and forward-looking policies in green technology and urban infrastructure.
Why Singapore, Why Now?
Over the past decade, Southeast Asia has emerged as a dynamic region for economic development and environmental innovation. Singapore, often seen as the region's nerve centre for trade, technology, and design, presents both a strategic opportunity and a valuable proving ground. Known for its high expectations on energy efficiency and green building standards such as the BCA Green Mark Platinum certification, Singapore offers a unique landscape for developing and refining advanced HVAC solutions. Gree's entry into the market is not only about business expansion, but also about contributing meaningfully to this landscape through R&D, local collaboration, and tailored product innovation.
Building on a Global Foundation
With a footprint in over 190 countries, and 18 consecutive years as the global market leader in residential air conditioning (source: Euromonitor International), Gree brings decades of experience, 46 proprietary technologies, and an extensive portfolio of high-performance systems. From super high-rise buildings and transportation hubs to medical centres and industrial complexes, Gree systems are engineered to perform across diverse climate conditions and architectural demands. Notably, Gree's "Zero Carbon Source" photovoltaic air conditioning system which integrates solar energy generation, hybrid storage, and DC-based power distribution has achieved an industry-leading utilisation rate of 99.04%, showcasing how technology and sustainability can go hand in hand.
Local Presence, Regional Impact
The new Singapore office will play a pivotal role in Gree's Southeast Asia strategy. It will serve not only as a commercial anchor, but also as a centre for technical training, after-sales service, and customer support. By working closely with local distributors and institutions, Gree aims to offer an integrated experience from hands-on product demonstrations to long-term technical assurance.
To meet the region's tropical challenges, Gree will introduce models adapted for humid coastal climates including its Black Fin anti-corrosion technology, which helps extend product durability in high-moisture environments.
Looking Ahead
Gree's approach is shaped by the belief that sustainable living requires sustainable technology. With Singapore as a strategic hub, the company is setting out to combine global expertise with local insight offering solutions that are not only technically advanced but also responsive to the region's evolving needs.
As the official grand opening on 26 June 2025 approaches, Gree is preparing to deepen its partnerships and presence in Singapore and to support the city-state's ambition for a greener, smarter future.